Return to article list
2020 was a real test of strength for executives. Leading a company in times of uncertainty requires not only a sense of leadership, but also the ability to strike a balance between maintaining business performance and caring for employees.
In 2020, there are two main stages, each of which has its own tasks.
Mission 1: survive the crisis
In the first place is the need to ensure the safety of the business, to organize work in a quarantine or emergency. In these circumstances, it is important for the leader to maintain composure and avoid rash decisions. When everyone is in a state of panic, the leader’s job is to show calmness, identify important areas of work and organize activities so that employees do not forget their responsibilities.
During a crisis, companies should look for alternative approaches to doing business. The most important thing in the current situation is to preserve resources, a niche in the market and adapt to changes as quickly as possible. At the same time, it is important for subordinates to see that their leader is a living person who is also not indifferent to difficulties, devoted to the team and a common goal.
Mission 2: catch up
Keeping your employees engaged and motivated will help you regain ground faster and move forward. At this stage, it is relevant to pay attention to the style of leadership, the quality of hiring and the system of staff motivation.
Wise Chinese say that a period of crisis is not only new challenges, but always new opportunities! To achieve success, it is important to be flexible, to combine several approaches in work. Prompt and decisive actions, direct instructions from the head move the company forward, tone up employees, and inspire confidence in the company’s sustainability. During this period, it is especially important to identify and motivate the most valuable specialists for the company. Maintaining the average level of salaries, but increasing the motivation of key employees, based on their performance and contribution to the common cause, we ensure a high level of quality of work and staff loyalty.
The current political and economic situation is generally negative, but has a different impact on various areas of business. While some have gone back significantly, others (such as e-commerce and shipping) have seen opportunities for growth. It is obvious that the unfolding crisis leads to a demand shock: incomes fall, most people are forced to reduce consumption. Investment in new projects, the intensity of work and the profitability of companies are significantly reduced.
However, during this period, it is important to look ahead and see the future, to introduce new approaches to personnel management, which may have been previously postponed due to lack of time or effort. Personnel Assessment will help to identify the strengths and weaknesses of your team, find the points of risk and areas of immediate development. On their basis, an experienced coach will develop a system for the development and training of personnel, and you will show employees that they are important for the company in this difficult period. And at the time of the market recovery, you will have a team at your disposal, ready to explore empty and weakened niches together with you, to lead the company to a successful take-off.
In times of uncertainty, it is also important to monitor the job market, the position and condition of your company and competitors. salary research will help you stay in the market.
Those who quickly adapt to the crisis and build new trends into their culture will win. Crises have been, are and will be. But everyone will feel differently after them. The motto of our company: “We always find!” … We will find a solution to help your business become stronger and more resilient in an era of change.